Storytelling for Business
Turn your leadership and experiences into a story worth listening to. Whether you’re rallying your team, pitching a client, or making decisions that matter. We focus on making your stories concise, powerful, and impactful - capturing attention without ever losing clarity.
Our training courses are intended for anyone who wishes to develop their ability to communicate with confidence and persuasion, in particular:
-
Leaders who need to effectively present their ideas and vision, motivate their teams and transmit information.
-
Executives looking to improve their ability to deliver clear and compelling messages while representing their company, brand or client.
-
Sales specialists, marketers, engineers, HR ...and anyone wishing to develop their ability to persuade an audience, and more broadly to optimize their communication.
On the program
Telling stories? But... Why?
Why storytelling? History as a support for memory. Storytelling at work.
What makes a good story?
The plot and structure of stories. The structure of stories in business
2
Storytelling and Leadership
-
Storytelling to achieve your managerial objectives. The 6 narrative arcs. Writing your story.
Bringing your story to life
-
Pump my story. Bring your story to life and make it captivating.
Objectives
-
Understand the importance of stories and how storytelling in business can make a real difference.
-
Master the key techniques and methods for telling a captivating and engaging story.
-
Learn the 5 steps that make up the structure of any good story.
-
Leave a lasting impression and become more impactful in all your communications by harnessing the power of stories and emotions.
-
Recognize the essential role of storytelling in leadership and how stories are crucial for communicating your vision to the organization.
-
Build a library of stories ready to be shared to achieve your goals.
-
Convince, inspire, unite, share a vision, and drive action.
Format
Available in 1/2 day or full day format
(on demand).
Available in English and French, in person or remotely (individual - group).
