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Storytelling for Business

Turn your leadership and experiences into a story worth listening to. Whether you’re rallying your team, pitching a client, or making decisions that matter. We focus on making your stories concise, powerful, and impactful - capturing attention without ever losing clarity.

Our training courses are intended for anyone who wishes to develop their ability to communicate with confidence and persuasion, in particular:

  • Leaders who need to effectively present their ideas and vision, motivate their teams and transmit information.

  • Executives looking to improve their ability to deliver clear and compelling messages while representing their company, brand or client.

  • Sales specialists, marketers, engineers, HR ...and anyone wishing to develop their ability to persuade an audience, and more broadly to optimize their communication.

On the program

Telling stories? But... Why?

  • Why storytelling? History as a support for memory. Storytelling at work.

What makes a good story?

  • The plot and structure of stories. The structure of stories in business

2

Storytelling and Leadership

  • Storytelling to achieve your managerial objectives. The 6 narrative arcs. Writing your story.

Bringing your story to life

  • Pump my story. Bring your story to life and make it captivating.

 

Objectives 

  • Understand the importance of stories and how storytelling in business can make a real difference.

  • Master the key techniques and methods for telling a captivating and engaging story.

  • Learn the 5 steps that make up the structure of any good story.

  • Leave a lasting impression and become more impactful in all your communications by harnessing the power of stories and emotions.

  • Recognize the essential role of storytelling in leadership and how stories are crucial for communicating your vision to the organization.

  • Build a library of stories ready to be shared to achieve your goals.

  • Convince, inspire, unite, share a vision, and drive action.

Format

Available in 1/2 day or full day format
(on demand). 

Available in English and French, in person or remotely (individual - group).

 

Rates

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