SELF-MARKETING IS NOT A “SIN” IF IT IS DONE WITH SINCERITY, GENEROSITY AND AUTHENTICITY
This training program is intended for those who wish to stand out from the crowd, advance in their career, enhance the value of their work, become ambassadors for their company, and cultivate their leadership.
Whether they are leading a team or simply collaborating, participants will learn to discover, consolidate, promote and nourish their personal brand through the five main communication channels.
Designed as a recipe to follow step-by-step, this training will help everyone to strengthen their online and face-to-face presence, to nourish and use their network with authenticity thanks to a fun and pragmatic method.
Transform your profile at work and unleash the potential of your personal brand!
Our training courses are intended for anyone who wishes to develop their ability to communicate with confidence and persuasion, in particular:
Leaders who need to effectively present their ideas and vision, motivate their teams and transmit information.
Executives looking to improve their ability to deliver clear and compelling messages while representing their company, brand or client.
Sales specialists, marketers, engineers, HR ...and anyone wishing to develop their ability to persuade an audience, and more broadly to optimize their communication.
On the program
One day to learn how to showcase yourself professionally, refine your communication and boost your confidence through practical exercises, peer feedback and tailor-made coaching.
First Impressions Matter
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How to convey your personal brand through your image
Building your Personal Brand Pantry
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Your pantry provisions: define your core values, expertise and strengths, challenges and achievements, what’s your secret sauce...
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Create and find opportunities to diffuse your brand
Cook content that looks and feels like you
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The market : how to find and broadcast interesting content
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The recipe to successful content
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Live Posting
2
Networking
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Mapping your network
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How to nurture and expand your network with generosity and transparency
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“Rejection Therapy”: a concrete method to develop self-confidence and boldness
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How to build relationships through interesting conversations
Conclusion and Action Plan
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How to boost your profile at work
Objectives
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Manage the image you project to others
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Understand how to leverage your personal brand at work (and why)
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Understand and use the 4 channels to build and promote your personal brand and professional identity
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Cultivate and expand your network effectively
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Become a true ambassador for your company
Format
A one day (8 hours)Training.
Available in English and French, in person or remotely (individual - group).
The content is identical regardless of the option chosen.
