Storytelling for Livestreamers

A successful livestream requires technique, but it's the human aspects that makes all the difference! With over 12 years of teaching oral communication in the luxury sector, Present Perfect has designed a training that commits to: distilling your brand's DNA with each broadcast to captivate your audience and create a strong emotional connection, increasing engagement and retention, and offering tailor-made sessions to align your brand identity and your livestreaming strategy.

Our livestreaming training courses are aimed at anyone who wants to create impact and engage their audience live, including:

Sales consultants and product experts who want to improve their comfort in front of the camera, promote the offer and generate desire remotely.
Brand ambassadors and trainers who host online sessions and seek to convey the DNA of their house while creating an authentic connection with their audience.
Marketing, communications and digital teams who design or participate in livestreams and want to maximize audience engagement and retention.
And more broadly, anyone who interacts with customers or prospects online, via presentations, demonstrations, or digital events, and who wishes to refine their impact and presence at these key moments.

Our pool of trainers consists of full-time salaried coaches and high-level independent coaches, carefully selected by Present Perfect. All profiles meet at least the following criteria:

Bilingual (French-English).

Highly qualified in higher education (for permanent coaches)
Trained individually by Annabelle Roberts, founder of the agency and creator of the Present Perfect ST method co-developed with storytelling experts like Adrien Rivierre.
3 years minimum experience in training/coaching.
3 years minimum experience in business.

Do you think our training and workshops meet your needs? Great! We always offer you an initial face-to-face interview in order to carefully study your needs and offer you the best possible support. We then send you a summary email and a quote . Once the quote has been validated (purchase order number or, failing that, the signed quote), our coordination and operations department takes over to set up the training, send participants the invitation emails and other necessary elements. A minimum period of two weeks before the desired start date is necessary to set up the training, in order to give participants time to fill out the pre-assessment forms, identify their own objectives and receive the necessary elements so that they can complete their training in the best possible conditions.

E-learning training : each session can accommodate up to 5 participants maximum, unless otherwise indicated. Training dates are chosen in collaboration with the client, depending on their availability. Schedules are fixed for group training and spread over 1 day or 2 half-days. As soon as the dates are set, our clients are invited to create an invitation to reserve the dates in the participants' calendar, while waiting for the invitation email, then to send us the participants' emails. To access their training course, participants connect to the Present Perfect platform https://plateforme.present-perfect.fr and enter their identifiers. Live coaching is done via Teams; the link is sent to participants in advance.

Face-to-face training : each session welcomes between 3 minimum and 5 participants maximum. The training dates are chosen in collaboration with the client, according to their availability. The times are fixed. As soon as the dates are set, our clients are invited to reserve the chosen slots in the participants' calendar and to send us their email address. Upon receipt, we send each participant their invitation email.

The assessment of the skills and expected activities is structured around a written assessment and an oral assessment:

Written assessment : a self-positioning assessment is carried out before and after the training to measure the participants' progress.
Oral assessment : hypothetical scenarios and/or role-plays based on each module are shared with the candidates. The coach will have a list of skills to check to ensure that the tools have been understood and correctly applied for each scenario. The exam is done live by the coach with each candidate.

On the program

Understanding The Media of QVC and Livestreaming

The evolution of QVC: Past, Present, and Future

What is QVC and how Livestream replaced it
The technologies making Livestream possible and the brands who are pioneering in this new commerce channel

The Psychology of Livestream and “the 4 F’s”

Friend: activating "para-social relations, to engage and increase loyalty
Fable: crafting tales that resonate with viewers' dream lives
Future: create scenarios that speak to viewers' aspirations
Fear: create a sense of urgency and pressure to buy. FOMO, the ultimate motivator

2

The Recipe to a Captivating Livestream

Concrete exercises tailored to brand values

Storytelling tools: analogy, metaphor, projecting a better future, rhetoric, etc.
Applying "The 4 F's" on camera during livestreams with brand products
Coach and group feedback
"PP's Livestream Rap" : Best Practices

Bringing your Livestream to life:

The watchful eye of a seasoned coach can make for more confidence on screen. This is why we dedicate a large portion of this training to practice and coaching.

Objectives

Understand the importance of stories and how storytelling in business can make a real difference.
Master the key techniques and methods for telling a captivating and engaging story.
Learn the 5 steps that make up the structure of any good story.
Leave a lasting impression and become more impactful in all your communications by harnessing the power of stories and emotions.
Recognize the essential role of storytelling in leadership and how stories are crucial for communicating your vision to the organization.
Build a library of stories ready to be shared to achieve your goals.
Convince, inspire, unite, share a vision, and drive action.